The advertising and media groups handle ad agency relationships, project management, and overall brand strategy and positioning. They’re also responsible for media purchasing and placement on TV, digital, radio, print. And everything in between.
A dedicated digital experience team partners with programmers to develop cutting-edge technology innovations, such as Domino’s Tracker® or Dom the voice ordering assistant, from concept to commercialization.
And it’s their market-leading email, social media and digital promotions that have helped to drive nearly half of all Domino’s orders to the online space.
The product development team, including food scientists, works across marketing, training, operations, supply chain and quality assurance. Their irresistible recipes have helped build the business one pepperoni, oven-baked sandwich, Handmade Pan Pizza and top-secret-new-menu-item at a time.
Brand management team members meet the needs of customers by keeping a finger on the pulse of the restaurant industry, competitive landscape and consumer trends. Their insatiable curiosity (even our pizza doesn’t satisfy it) uncovers new opportunities that fit the brand and support brand growth.
Another essential area is field marketing, the conduit for information shared between the World Resource Center (WRC) and corporate and franchise stores. Here, team members assist in the development and implementation of market-level business plans.
And, finally, there’s a Smart Slice team with sales, marketing and operations experts. They help corporate and franchise stores grow sales of the Domino’s Smart Slice, a delicious and nutritious whole grain, reduced-fat pizza specifically for the K-12 school segment.