Associate Digital Marketing Manager (Social Media)

About Us

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

Job Details

 (70%) Manage and implement Organic Social strategy and Influencer program

• Design strategy to maximize reach, engagement and SOV across social media platforms
• Recommend strategies on emerging social media platforms to drive impressions, engagement and SOV
• Partner with internal and external stakeholders to design and implement captivating social content
• Work cross-functionally with the performance media team providing assets, and gathering learning on the best-performing content
• Act as subject matter expert in all things Influencer and Creator
• Manage reporting and KPIs and report back to leadership on Organic Social the Influencer program pipeline
• Partner with A&I to continue to prove the value of Organic Social content and Influencer
• Manage delivery and creation of any Influencer campaign needed, including managing all necessary vendors and agencies
• Envision a future state for the Influencer initiatives and begin building out what will the Brand Ambassador program look like
• Monitor competitive initiatives and remain up to date on other digital marketing innovations
• Build program awareness through social media content in support of advertising, loyalty, product innovation, and  other cross-functional teams

(20%) Social Media Community Management

• Plan and execute community initiatives and programs
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Provide community feedback to the management and stakeholders
• Build relationships with customers, potential customers, and influencers
• Partner with customer care to ensure best-in-QSR customer support across social platforms
• Identify and utilize tools for social listening

(10%) Manage budget as appropriate

• Manage interactive program expenditures to be within budget guidelines and highlight funding enhancements as needed

 

 

Qualifications

• Bachelor’s Degree in marketing, business or related field
• 3+ years of social media management or related experience
• Reliable and able to work independently on targets
• Self-starter with excellent project management skills
• Ability to manage details while maintaining a broad perspective on overall business goals
• Experience developing copy and other creative content a plus
• Excellent people skills and vendor relationship management skills
• Strong analytical skills and metrics measurement background

Additional Information

All your information will be kept confidential according to EEO guidelines.