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Digital Experience Specialist

  • Posted
  • Ann Arbor, Michigan, United States
  • Domino's Pizza LLC

Job Details

Deliver and maintain a best-in-class digital ordering experience for Domino’s customers; act as stakeholder and liaison between the Domino’s IT/eCommerce department and various Domino’s business units as necessary, including Innovation, Marketing, Operations, Legal and Information Security; support IT/eCommerce initiatives as necessary.

(75%) Develop and implement digital user experiences that maximize revenue

·       Responsible for managing the implementation of digital user experiences across all platforms and technologies.

·       Ensure all user experience is developed to maximize user satisfaction, order conversion, order ticket, customer retention and engagement.

·       Articulate Domino’s brand attributes and ensure they are incorporated into user experience development

·       Manage vendors to reach desired performance results including project timing/scope and KPIs

·       Monitor competitive initiatives and remain up to date on other digital marketing innovation

·       Ensure ordering experiences are accessible to all customers in accordance with the latest Web Content Accessibility Guidelines (WCAG) standards

·       Support IT initiatives as necessary, such as site performance, code refactoring, and point of sale enhancements

 

(25%) Project Management

·       Serve as liaison between Digital Experience team, IS, product development, field team and other departments to deliver outstanding consumer experiences

·       Work with IS and other departments to effectively describe and define desired user experiences, objectives and goals. Act as Agile project owners.

·       Manage delivery and creation of any assets needed for implementing a digital marketing initiative, including managing all necessary vendors and agencies

·       Ensure project communication is occurring so that all impacted parties have correct and timely updates on project scope and status

·       Assist where necessary to identify and solve any issues / bugs which arise during implementation or launch of a digital user experience

·       Use available overall digital metrics and project specific metrics to optimize consumer experiences, conversion and ticket.  Create dashboards reports to track and trend digital metrics.

·       Utilize additional sources, including purchase / Pulse data, partner data and external data to monitor and optimize all digital experiences

Qualifications

·       Bachelor’s Degree in marketing, business or related field

·       5+ years of experience developing consumer digital experiences

·       Proven experience in defining / developing e-commerce user experiences

·       Experience in QSR industry a plus

·       Digital agency experience a plus

·       Self starter with excellent project management skills

·       Ability to manage details while maintaining a broad perspective on overall business goals

·       Strong analytical skills and metrics measurement background

Additional Information

All your information will be kept confidential according to EEO guidelines.