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Consumer Insights Manager

  • Ann Arbor, Michigan, United States
  • Domino's Pizza LLC
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About Us

Founded in 1960, Domino’s Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world’s top public restaurant brands with a global enterprise of more than 19,500 stores in over 90 markets. Domino’s had global retail sales of nearly $17.8 billion in 2021, with over $8.6 billion in the U.S. and over $9.1 billion internationally. In the third quarter of 2022, Domino’s had global retail sales of over $4.0 billion, with over $2.0 billion in the U.S. and nearly $2.0 billion internationally. Its system is comprised of independent franchise owners who accounted for 98% of Domino’s global stores as of the end of the third quarter of 2022. Emphasis on technology innovation helped Domino’s achieve more than half of all global retail sales in 2021 from digital channels. In the U.S., Domino’s generated more than 75% of U.S. retail sales in 2021 via digital channels and has developed several innovative ordering platforms, including those for Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and more.

Job Details

The Analytics & Insights Team has been instrumental in driving Domino’s industry-leading growth by pairing strategic thought leadership with the latest techniques in the fields of data science, machine learning, artificial intelligence, and primary marketing research. The A&I team leverages their skills to drive outstanding customer and employee experiences to fuel future growth.

 

In this Research Science Manager role you will be the head of a team of three professionals helping to shape our brand strategy and positioning in the marketplace through a deep understanding of customers’ needs, behaviors, and preferences within the ever-changing macro-QSR landscape and how those intersect with the needs delivered by the brand.  The work of this team is critical in painting a clear picture of the Domino’s customer and crafting our brand narrative to propel future brand growth.  Additionally, you will be responsible for leading your team in delivering insights that drive Domino’s advertising efforts and further the profitable growth of the Domino’s Piece of the Pie Rewards customer loyalty program.

As a successful leader in this role, you will demonstrate strong primary marketing research skills (e.g. quantitative survey, experimental design, qualitative research) and be able to weave findings from multiple data forms into actionable and compellingly-told insights.  Success in this role depends on collaboration and well-honed listening, influencing, and consulting skills.

 

GENERAL RESPONSIBILITIES

  • Research Science leader on brand positioning/strategy initiatives, foundational consumer insights needs, advertising research (copy testing, concept testing), and loyalty program initiatives
  • Grow and develop 3 direct reports
  • Develop strong working partnerships with fellow team members within the Analytics and Insights group and across the Domino’s Marketing and Innovation teams
  • Identify and convey customer insights-driven business opportunities that can be acted upon
  • Socialize consumer insights in a compelling way to ad agency partners and Domino’s colleagues
  • Manage key initiatives/marketing research projects end-to-end, including influencing and leveraging cross-functional team members
  • Partner with and manage external marketing research vendors to address key business issues
  • Convey a strong working knowledge of a wide array of primary marketing research methods and their applications
  • Collaborate with the Director of Research Science to develop tools that yield new insights-generation capabilities to the organization
Qualifications
  • Bachelor’s degree in Market Research, Marketing, Psychology, Sociology, Statistics, Consumer Behavior, Business Analytics or another related field (Master’s degree preferred)
  • Minimum of 7 years professional related experience (and/or equivalent incremental academic experience)

 

ADDITIONAL PREFERRED QUALIFICATIONS

 

  • Previous experience driving actionable insights from ad copy testing and in-depth qualitative research 
  • Experience conducting research on digital marketing efforts and digital consumer experiences
  • Experience creating partnerships with ad agency professionals
  • Demonstrated familiarity with the mechanics of customer loyalty programs
  • QSR industry work experience
Additional Information

*This role is hybrid and will be on-site in Ann Arbor, MI Tues-Thurs. Local candidates are preferred*