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Senior Public Relations Specialist

  • Ann Arbor, Michigan, United States
  • Domino's Pizza LLC

About Us

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

Job Details

(55%) Drive Local Public Relations Strategies

  • Execute local public relations efforts to drive positive press coverage for Domino’s stores and franchisees across the U.S.
  • Conduct media outreach on efforts such as store openings, hiring efforts, new promotions, fundraisers and other relevant brand news
  • Respond to local media inquiries
  • Create talking points for local PR efforts
  • Draft and pitch press releases to print, digital, and broadcast media
  • Compile media lists

(20%) Create Editorial Content for Domino’s Stories

  • Write editorial content for stories.dominos.com – Domino’s owned storytelling platform
  • Interview team members and individuals for articles
  • Gather and verify details
  • Maintain consistent brand voice across all editorial content
  • Identify and pitch story ideas for the editorial calendar
  • When applicable, pitch Domino’s Stories to media for local features

(15%) Lead Media Monitoring and Analysis

  • Track all national and local media coverage
  • Provide key analytics on media landscape
  • Compile national and local PR reports for leadership

(10%) Manage Local PR Programs and Events

  • Manage Domino’s partnership with the National Fire Protection Association
  • Organize Domino’s annual fire safety kickoff event with the NFPA
  • Coordinate Domino’s fire safety program across stores and fire departments in the U.S.
  • Provide planning support for various media events

Desired Skills and Experience

  • Bachelor’s degree in public relations, journalism, communications or related field
  • 3-5 years of public relations experience in a business setting
  • Excellent written and verbal communication skills
  • Knowledge of AP Style
  • Microsoft proficient: Word, Excel and PowerPoint
  • Experience utilizing media monitoring platforms
  • Strong attention to detail
  • Previous PR event planning experience
  • Robust organization and proofreading skills
  • Able to multitask and work well under pressure
  • Demonstrates the ability to thrive in a fast-paced and deadline-oriented environment with a positive attitude
  • Able to work collaboratively and bring creative ideas to the table

 

 

Qualifications

Desired Skills and Experience

  • Bachelor’s degree in public relations, journalism, communications or related field
  • 3-5 years of public relations experience in a business setting
  • Excellent written and verbal communication skills
  • Knowledge of AP Style
  • Microsoft proficient: Word, Excel and PowerPoint
  • Experience utilizing media monitoring platforms
  • Strong attention to detail
  • Previous PR event planning experience
  • Robust organization and proofreading skills
  • Able to multitask and work well under pressure
  • Demonstrates the ability to thrive in a fast-paced and deadline-oriented environment with a positive attitude
  • Able to work collaboratively and bring creative ideas to the table
Additional Information

Hybrid: Tuesday-Thursday in office, Monday & Friday remote