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Research Science Project Leader

  • Posted
  • Ann Arbor, Michigan, United States
  • Domino's Pizza LLC

About Us

Company Description

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

 

Job Details

SUMMARY

The Analytics & Insights team has been a key contributor to driving Domino’s industry-leading growth by pairing strategic thought leadership with the latest techniques in the fields of data science, machine learning, artificial intelligence, consumer insights, and primary marketing research. The A&I team leverages its skills to drive outstanding customer and employee experiences to fuel growth.

The Project Leader - Research Science will manage custom research and insights efforts to improve brand strategy and positioning, customer understanding, and branding, as well as drive compelling advertising and inform the continued growth of the Domino’s customer loyalty program.  Key methods deployed in this role include ad concept testing and copy testing, attitude and usage surveys, customer segmentation and targeting studies, brand imagery/asset assessments, etc.

As a successful Project Leader, you will demonstrate strong primary marketing research skills and weave findings from multiple data forms into actionable and compelling consumer insights.

RESPONSIBILITIES AND DUTIES

Research Strategy:

  • Be an expert on our customers and champion consumer-centric decision-making across the organization
  • Collaborate with Manager – Research Science and A&I leadership to determine research priorities each quarter
  • Actively engage with business partners by deeply understanding their current and upcoming priorities, as well as influencing key decisions via a more strategic consumer lens
  • Partner with Manager – Research Science to better define our brand positioning and identify tactics that may help strengthen our place in the market
  • Drive deep consumer and brand truths that will increase relevance with our core audiences and unlock expansion of the brand to new audiences
  • Proactively propose ad hoc research projects that will provide strategic insights and guide medium- and long-term business decisions
  • Develop and leverage customer insights and analytics to identify strategic growth opportunities and promote objective decision-making across customer initiatives

Research Scoping and Design:

  • Work with internal partners – primarily in Marketing/Advertising and Loyalty – to understand business needs and provide recommendations on appropriate consumer research, pulling from a breadth of experience in approaches and methodologies, e.g., segmentation, attitude & usage, concept testing, message/positioning testing, qualitative focus groups, IDIs, ethnographies, customer journeys, ideation and co-creation groups, consumer trend work, etc.
  • Scope research projects, write requests for proposals, and assess proposals to ensure the vendor executing the research is fully addressing objectives
  • Guide study design and materials development (screeners, questionnaires, discussion guides, etc.)
  • Project Management:
  • Daily project management – developing and maintaining timelines, updating project management tools, etc.
  • Management of vendors and internal partners
  • Mentor and guide Associate Manager(s) and Analyst(s) on complex projects

Analysis, Reporting, and Dissemination of Insights:

  • Knit together various sources of consumer insights, including data and analytics, to generate actionable and relevant insights, and to tell a compelling story
  • Present and socialize consumer insights to deepen partners’ and the overall business’s understanding of the consumer and integrate consumer insights into priorities and workflows
  • Analysis, report generation and share outs, including presentation of insights to internal partners and senior leadership
Qualifications
  • 6+ years of primary consumer research and data analysis experience (Restaurant or Food Service industries preferred)
  • Experience in advertising and brand positioning research preferred
  • Bachelor’s Degree required in Business, Marketing, Research, or related field (Master’s degree preferred)
  • High-level knowledge of MS PowerPoint and MS Excel
  • Excellent organizational, project, and written and verbal communication skills
  • Ability to work both independently and as part of a team
  • Comfortable with a fast-paced corporate environment, ability to pivot quickly as business needs change, and work collaboratively in cross-functional teams
Additional Information

All your information will be kept confidential according to EEO guidelines.